Corporate Blogging: A new marketing communication tool for companies.

Corporate Blogging
Nowadays, many company used corporate blog to publish their products for sale, or directly advertise their products and services through the blog. Corporate blogging may helps organization to achieve goals, and add value for the organization.

The advantages of using corporate blog is reader is easy to search for the blog, and easily post their comment to allow the company better understanding what the consumers really needs and their comment on the corporate blog.

Other than that, in order to reduce the advertising and marketing cost for company, corporate blog is a cheaper and easier way to introduce company's products and services to customers. Online purchasing and shopping are getting more common nowadays, especially for 80's 90's E-generation, they will more prefer online purchasing. The time they sit in front of their computer and surfing internet is obviously more than the time they visiting shopping mall.

5 Outstanding Corporate Blogs

1. GK from Elite Sportswear
The main goal for Elite Sportswear is E-commerce

2. Carhartt's Tough Jobs
The main goal for Carhartt's Tough Jobs is tough jobs


3. Alerding Castor
The main goal for Alerding Castor is High value customer

4. Roto-Rooter
The main goal for Roto-Rooter is local search to replace directories

5. HH Gregg
The main goal for HH Gregg is online search to store traffic

for further information please link to: http://www.imediaconnection.com/content/23681.asp


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