Real-World Case: Google is changing everything

Google, a company associated with EC, had impacted our life most. According to Carr (2006), Google’s unconventional IT and EC management strategy offers a glimpse into how organizations might deploy technology in the future. Google has grown more quickly than other EC company and started to generate profit faster. Google is known primarily for its search engine and its related targeted-advertising tools. It delivers advertisers far more revenue per click in search result than its competitors.

Google’s mission is to deliver technologies to organize the world’s information and make it universally accessible and useful. Therefore, Google had developed several useful application to improve our life quality as well as convenient us. For example, Google is trying to reinvent the spreadsheet as a free web-based application that makes it simple for users to input and share data with up to 10 users simultaneously, overcoming the key limitation of Microsoft’s Excel. The program is designed to help people organize their own information and make it more easily accessible to others via the Web. Data in the spreadsheet are saved automatically with each user action over the Web onto Google computer servers. Users can sort data and take advantage of 200 functions and common spreadsheet formulas for basic calculations.

In addition, Google is currently studying how much demand is for Google Spreadsheet to work with Google Base, an online database service that allows Google users to post various types of information online. Google Base is viewed by analysts as a stepping stone into classified e-advertising, by helping users feature relevant information on Google’s main search index.

In 2006, Google expanded into the software business, offering Google Office and a set of Web programs likes e-mail. Google is now convenient us with its "GMail". It also offers Google Calendar, Google Earth, Google Maps and etc. Google had brought us to a higher level of Information Age. Now, we need not went to library or school few miles away from home to find the learning materials, journal articles, useful informations and etc. We just need to "Google" it and the things that we want will pop up in front of our monitor. It is more comvenient and faster way to gether information.

An enterprise search identifies and enables specific content across the enterprise to be indexed, searched and displayed to authorized users. Google had partnered with Bearing Point, an IT consulting firm, to supply enterprise search capabilities. Bearing Point has experience in expending the Google to provide search services to specific industries and programs search engines to crawl through all the various data sources at a company and index their contents.

Enterprise searches can be integrated with other applications to improve performance. For example, Cognos Go! Search Service offers a familiar search interface for accessing strategic enterprise information that answer critical business questions with simple keywords search. It also offers a search engine for enterprise systems.

Google had created a sequences effect and impact through our life and living environment. I believe that Google will soon changing the life of us and the living standard of the world.